GLOBAL HIP-HOP ICON SNOOP DOGG FEATURES YUNG RAJA ON HIS LATEST ALBUM
ingaporean rapper Yung Rajahas had an unprecedented year in 2021. He has set the region alight with hit single after hit single, amassing over 8million streams and 4 million views on Spotify and YouTube respectively -culminating in his recent, fiery three-track EP, ‘MIKE’. Forecasted by NME as one of the essential emerging artists of 2021 worldwide, his international influence has even landed on the radar of The Tonight Show with Jimmy Fallon and US hip-hop luminaries The Roots –his single ‘Mami’ was featured on Fallon’s popular talk show and The Roots performed a short cover of it.However, Yung Raja isn’t quite ready to end the year just yet.Yung Raja is set to make his mark in hip-hop history with ‘Qualified’, a new track with unrivalled global West Coast rap legend Snoop Dogg. Over a backdrop of a soulful old-school beat by producer Nottz (Busta Rhymes, Ghostface Killah, Pusha T), Yung Raja displays just what makes him ‘Qualified’ to stand alongside the greats, weaving between English and Tamil lyrics with his signature ease, alongside hip-hop upstart Larry Juneand R&B singer October London.Earlier this year, Snoop Dogg joined the Def Jam Recordingsfamily as Executive Creative and Strategic Consultant. Theglobal superstar, entrepreneur, and cultural icontakes his first project for the label, -the massive 32-artist, 25-track Snoop Dogg Presents THE ALGORITHM-worldwide with the release of ALGORITHM (The Global Edition). The new configuration reprises the original album’s 25 tracks –and then adds 15 unique newly-recorded bonus remixes drawn from those tracks. Each new take highlights one or more artists from the eclectic Universal Music Group (UMG) roster from around the world, bringing the album cast to nearly 50 hip-hop and R&B stars.“There’s so much talent on this record,” said Snoop, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
EMBARGO10DECEMBER202100:00In a nod to Yung Raja’s promising global potential, Snoop Dogg invited Yung Raja to join a star-studdedlist of hip-hop royalty, as the only Singaporean star carrying the hip-hop torch in the world.“I would’ve never in a million years thought of being onthe same record as someone as legendary as Snoop Dogg,” says Yung Raja. “I grew up listening to him just like every other fan of hip-hop. As a Singaporean Tamil boy this is definitely one of the most iconic moments in my life. I’m so grateful I get to share this with you. Big thanks to my Def JamRecordingsfamily for making this happen!”“ALGORITHMis such a special project to me for so many reasons," said Snoop Dogg upon the album’s release three weeks ago on November 19th. "I'm excited to bring this album to my fans all across the world as my first under Def Jam Records. Together with a few old friends and the introduction of some of the label's next generation artists, we are changing the game by bringing feeling back into music.”‘Qualified’ (featuring Yung Raja) from the global edition of Algorithm is available now on all streaming platforms. Listenhere.
EMBARGO10DECEMBER202100:00ABOUTYUNGRAJASingaporean breakthrough artisteYung Raja has been dubbed as Southeast Asia’s next avant-garde bilingual hip hop artiste, known for his tasteful unification of Western and Tamil culture in his lyrics.Yung Raja found viral success in Malaysia and Singapore following the release of his debut single “Mustafa”. His second single, “Mad Blessings”, caught the eyes of Lupe Fiasco and M.I.A. and was the first English-Tamil song to be played on Malaysia’s leading MalayRadioStation,Era.Yung Raja’s third single “The Dance Song” gained traction in Singapore, Malaysia and India, with the track garnering over 6 million views on the official TikTok challenge. Therapperhasalreadyamassedover8millionstreams on Spotify and more than 4million views on YouTube. Lauded for his formidable command of English-Tamil rap, Yung Raja continues to confront the industry with his seamless bilingual delivery and distinct amalgamation of cultural references as a starting point for celebrating inclusivity insociety. Named as one of NME’s Top 100 essential emerging artists of 2021, Yung Raja’s single ‘Spice Boy’ debuted on Spotify’s Viral 50 Singapore & Malaysia charts a day after its release. In July 2021, ‘Mami’ received a shoutout from The Tonight Show host, Jimmy Fallon on live US television, propelling the ‘Mami’ track to global audiences. Overnight, stream numbers jumped 4,000 to reach 583k, and the ‘Mami’Music Video gained over 11.7k views to 170k.Yung Raja has worked with brands spanning BVLGARI, Gucci, Louis Vuitton, and is an adidas creator. Amongst other media, the artiste has appeared on the cover of Esquire Singapore (May 2020), Men’s Folio (November 2019 & December 2020), T Singapore and featured in Harper’s BAZAAR, VOGUE Singapore and Female Magazine. In 2019, Yung Raja won the Asian Academy Creative Award for Best Lifestyle/Entertainment Presenter and Host for his work on Yo! MTVRaps. Born and raised in Singapore, Yung Raja aims to reinvent societal views in and out of his homeland,inspirethenextgenerationofculturalconservators,andelevateSoutheastAsianhip hop to world class stages through his music. In 2019, the rapper signed to Def Jam South East Asia. DiscovermoreYungRajavia:ABOUT SNOOP DOGGAn Entertainment Icon, Snoop Dogg has reigned for more than two decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop defines entertainment history. An award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over 40-million albums worldwide, reached No. 1 countless times on Billboard charts internationally and received 20 GRAMMY® nominations. In addition to his extensive work in music, Snoop Dogg has made his mark in the television and film space. He currently has numerous partnership deals with major studios and networks, including Netflix, VH1 and more. His accolades include an Emmy Award nomination for his role as Executive Producer and Co-host of VH1′s hit show, Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show Joker’s Wild, and Executive Producer of the acclaimed Netflix’s show Coach Snoop
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