ingaporean rapper
Yung Rajahas had an unprecedented year
in 2021. He has set
the region alight
with hit single
after hit single,
amassing over 8million streams
and 4 million views on Spotify and YouTube respectively -culminating in his
recent, fiery three-track EP, ‘MIKE’. Forecasted by
NME as one
of the essential
emerging artists of
2021 worldwide, his
international influence has even
landed on the radar
of The Tonight
Show with Jimmy
Fallon and US
hip-hop luminaries The Roots –his single ‘Mami’ was featured on Fallon’s
popular talk show and The Roots performed a short cover of it.However, Yung
Raja isn’t quite ready to end the year just yet.Yung Raja is set to make his
mark in hip-hop history with
‘Qualified’, a new track with unrivalled global
West Coast rap
legend Snoop Dogg. Over a
backdrop of a
soulful old-school beat
by producer Nottz (Busta Rhymes, Ghostface Killah, Pusha T), Yung Raja
displays just what makes him ‘Qualified’ to stand alongside the greats, weaving
between English and Tamil lyrics with his signature ease, alongside hip-hop
upstart Larry Juneand R&B singer October London.Earlier this
year, Snoop Dogg
joined the Def Jam Recordingsfamily as Executive
Creative and Strategic
Consultant. Theglobal superstar, entrepreneur, and cultural icontakes his first
project for the label, -the massive 32-artist, 25-track Snoop Dogg Presents THE
ALGORITHM-worldwide with the release of ALGORITHM (The Global Edition). The new
configuration reprises the original album’s
25 tracks –and then
adds 15 unique
newly-recorded bonus remixes
drawn from those tracks. Each new take highlights one or
more artists from the eclectic Universal Music Group (UMG) roster from around
the world, bringing the album cast to nearly 50 hip-hop and R&B
stars.“There’s so much talent on this record,” said Snoop, “so many styles of
music, it breaks the algorithm. Right
now, the algorithm is telling us you have to rap this way, you have to sound
this way, but they’re not telling you how it’s supposed to feel. My algorithm
is going to give you a feeling, not a sound.”
EMBARGO10DECEMBER202100:00In a nod to Yung
Raja’s promising global potential, Snoop Dogg invited Yung Raja to join a
star-studdedlist of hip-hop royalty, as the only Singaporean star carrying the
hip-hop torch in the world.“I would’ve never in a million years thought of
being onthe same record as someone as legendary as Snoop Dogg,” says Yung Raja.
“I grew up listening to him just like every other fan of hip-hop. As a
Singaporean Tamil boy this is definitely one of the most iconic moments in my
life. I’m so grateful I get to share this with you. Big thanks to my Def
JamRecordingsfamily for making this happen!”“ALGORITHMis such
a special project
to me for
so many reasons," said
Snoop Dogg upon
the album’s release three weeks ago on November 19th. "I'm excited
to bring this album to my fans all across
the world as
my first under
Def Jam Records.
Together with a
few old friends
and the introduction of
some of the
label's next generation artists, we are
changing the game
by bringing feeling back into
music.”‘Qualified’ (featuring Yung Raja) from the global edition of Algorithm
is available now on all streaming platforms. Listenhere.
EMBARGO10DECEMBER202100:00ABOUTYUNGRAJASingaporean
breakthrough artisteYung Raja has been dubbed as Southeast Asia’s next
avant-garde bilingual hip hop artiste, known for his tasteful unification of
Western and Tamil culture in his lyrics.Yung Raja found viral success in
Malaysia and Singapore following the release of his debut single “Mustafa”. His
second single, “Mad Blessings”, caught the eyes of Lupe Fiasco and M.I.A. and
was the first English-Tamil song to be played on Malaysia’s leading
MalayRadioStation,Era.Yung Raja’s third single “The Dance Song” gained traction
in Singapore, Malaysia and India, with the track garnering over 6 million views
on the official TikTok challenge. Therapperhasalreadyamassedover8millionstreams
on Spotify and more than 4million views on YouTube. Lauded for his formidable
command of English-Tamil rap, Yung Raja continues to confront the industry with
his seamless bilingual delivery and distinct amalgamation of cultural
references as a starting point for celebrating inclusivity insociety. Named as
one of NME’s Top 100 essential emerging artists of 2021, Yung Raja’s single
‘Spice Boy’ debuted on Spotify’s Viral 50 Singapore & Malaysia charts a day
after its release. In July 2021, ‘Mami’ received a shoutout from The Tonight
Show host, Jimmy Fallon on live US television, propelling the ‘Mami’ track to
global audiences. Overnight, stream numbers jumped 4,000 to reach 583k, and the
‘Mami’Music Video gained over 11.7k views to 170k.Yung Raja has worked with brands spanning BVLGARI, Gucci, Louis Vuitton, and is an adidas
creator. Amongst other media, the artiste has appeared on the cover of Esquire
Singapore (May 2020), Men’s Folio (November 2019 & December 2020), T
Singapore and featured in Harper’s BAZAAR, VOGUE Singapore and Female Magazine.
In 2019, Yung Raja won the Asian Academy Creative Award for Best
Lifestyle/Entertainment Presenter and Host for his work on Yo! MTVRaps.
Born and
raised in Singapore,
Yung Raja aims
to reinvent societal
views in and
out of his homeland,inspirethenextgenerationofculturalconservators,andelevateSoutheastAsianhip
hop to world class stages through his music. In 2019, the rapper signed to Def
Jam South East Asia. DiscovermoreYungRajavia:ABOUT SNOOP DOGGAn Entertainment Icon, Snoop Dogg
has reigned for more than two decades as an unparalleled force who has
raised the bar
as an entertainer
and globally recognized
innovator. Snoop defines entertainment history. An
award-winning entertainer, Snoop Dogg has released 19 studio albums, sold over
40-million albums worldwide,
reached No. 1
countless times on
Billboard charts internationally
and received 20 GRAMMY® nominations. In addition to his extensive work in
music, Snoop Dogg has
made his mark
in the television
and film space.
He currently has
numerous partnership deals with major studios and networks, including
Netflix, VH1 and more. His accolades include
an Emmy Award
nomination for his
role as Executive
Producer and Co-host of VH1′s hit show, Martha
& Snoop’s Potluck Dinner,
Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s
game show Joker’s Wild, and Executive Producer of the acclaimed Netflix’s show
Coach Snoop
Comments
Post a Comment